What is MSA?

Meat Standards Australia (MSA) is a national beef and sheepmeat eating quality program. It aims to accurately predict eating quality and ideal cooking methods for individual beef and sheepmeat cuts.

It is a paddock-to-plate system ensuring that all critical control points that impact on eating quality along the supply chain are monitored and managed.

MSA gives consumers the confidence to purchase beef and sheepmeat that will meet their expectations, every time.

Click Next to learn how MSA started.