What is MSA?

Meat Standards Australia (MSA) is a national beef and sheepmeat eating quality program. It aims to accurately predict eating quality and ideal cooking methods for individual beef and sheepmeat cuts.

It is a paddock to plate system which ensures that all critical control points impacting on eating quality along the supply chain are managed and monitored.

This means consumers can confidently purchase beef and sheepmeat of a consistent eating quality that meets their expectations.

Click Next to learn how MSA started.